Rusty Radiator - Change the stereotypical way of eradicating poverty

Radiator is a revolutionary concept designed by Norwegian students, to deal with stereotypes in human rights concepts and aims at changing the way fundraising campaigns are communicating issues of poverty and development. They believe in the fact that stereotypical imagery hurts both the cause and the people being portrayed by taking away their dignity. Thus, they are awarding creative fundraising campaigns with the Golden Radiator Award, and stereotypical campaigns with the Rusty Radiator Award, but also present other informative campaigns. All their videos are featured online for free.

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Submitted by Andreea Lupu - New Media Ambassador at GEYC Resources Center

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