Buffer is a great tool that will help you in two main ways. First, you can write a bunch of posts at one time, and choose which social profiles to send them to, and then Buffer will spread them out throughout the day or week so that you don't have to be at a computer all the time in order to have a social media presence. Second, since it shorten your links for you, so it is able to provide more analytics than if you just were to post to Twitter or Facebook directly. For example, you can get informations about how many people clicked on each of your links.
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Submitted by Nikolina Marjanovic - New Media Ambassador at GEYC Resources Center