SWOT Analysis - a tool to measure your internal and external context

Source: http://dianalowe.com/
Perhaps the most popular and used tool in Management and Marketing is SWOT Analysis. It allows you to think about your internal (strengths and weaknesses) and external (opportunities and threats) contexts in your organization, activity or simply, in your life.
Moreover, it offers a space for reflection in order to identify ways to reduce your weaknesses and to transform your threats into opportunities.

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